Context

Mango sought to integrate sustainable materials into its international window dressing projects. Their design team visited our studio in Barcelona to learn about new material solutions that would connect with their environmental commitment and global brand vision.

CHALLENGE

To design a visually striking installation, consistent with Mango’s aesthetic identity, but made entirely with organic materials and circular processes.
The project was to be presented at its new flagship store on New York’s Fifth Avenue, coinciding with Fashion Week.

SOLUTION

Naif Lab developed a sculptural system composed of 1,500 suspended discs, made with our biomaterial Reolivar Air, created from olive pits, natural biopolymers and vegetable pigments.

The pieces, produced one by one through a semi-industrial process, reproduced the fluid movement of a school of fish, creating an organic and dynamic atmosphere.
The shades – inspired by the autumnal palette of the fashion collection – were achieved with natural dyes, while the golden glow of the olive stone provided the final texture.

Each element was conceived to have multiple lives: reusable, recyclable or compostable, finally returning to the earth without leaving a trace, only food.

VALUE GENERATED

The project demonstrated that sustainability can be naturally integrated into the visual communication of a global brand.
For Mango, this showcase represented a tangible step towards circular design applied to retail, where aesthetics and environmental awareness are in balance.