We are a transdisciplinary creative studio, specialised in eco-design strategies and sustainable solutions to promote the circular economy among the creative industries. We offer our know-how in research and innovation of biomaterials made in our laboratory using local resources and collaborating with social labour.
We founded NAIFACTORY in 2010, formed by a team of architects, designers, producers and set designers. We have developed ephemeral architecture and scenography projects in Brazil and Europe for international fashion fairs, companies in the children’s and health sector, music festivals and large events for the city councils of São Paulo and Barcelona.
In 2020 NAIFACTORY LAB was born with the aim of researching in the field of biomaterials to apply to our own projects and thus reduce the generation of waste after events.
CEO & Creative Director
“I am a designer trained in graphic design in Recife, Brazil and I believe in more elegant, effective and creative solutions for the circular economy. I have worked in different sectors of communication, art and design, such as graphic, editorial, marketing, multimedia, video art, art installations and ephemeral scenography. Currently, what interests me is working to promote the circular economy through the development of new sustainable materials from waste, creating eco-design projects”.
CEO & Creative Director
Industrial design engineer
“I have completed a programme focused on Sustainable Design for a Circular Economy at the online university Shifta by Elisava, where I learned strategies for the design of circular products and services in the economic, social and environmental fields. That’s where I became interested in the design of new materials”.
Toni Parera Buxeres
Industrial designer - Business developer
“Industrial designer from the University of Elisava and postgraduate in project management at the UPC. With 20 years of experience in the conceptualisation and manufacture of products in various sectors. I have been mananging the INNOU studio for 10 years. Currently I have “recycled” in training in Circular Economy, sustainable product design. I have been trained at IESE in the postgraduate course “driving innovation, from the idea to the launch” and at Esade in Strategic Innovation. Part-time I teach at Elisava, IED, Fundació CIM and Esade teaching product conceptualisation and development”.
Chef y Diseñador multidisciplinar
With a degree in graphic design he has worked in Sao Paulo, Lisbon, Madrid and Barcelona where he has been based since 2001 developing his career as a multidisciplinary artist in different areas, in 2013 he decided to explore other branches of creativity, focusing on the profession of chef de cuisine. During this period, he worked at the 2 Michelin-starred restaurant ‘Disfrutar’, owned by the chefs of the legendary “El Bulli”.
“I have a degree in Chemistry from the University of Valencia and a PhD in Chemistry from the University of Leiden in the Netherlands. I have more than 10 years of research in molecular materials and biomaterials and in the last 5 years I have been dedicated to the activity of technology transfer and innovation. It is in these collective processes of ideation and creativity that opportunities for collaboration between science and industry arise and allow the development of new products that have a positive impact on society and the environment”.