THE CHALLENGE

BIT HABITAT, the Urban Innovation Office of the Barcelona City Council, has tasked us with designing a corporeal element for the Barcelona Innova Week 2023 event. The goal is for this piece to serve as a means of communicating the event, welcoming attendees, and being reusable for future editions.

THE SOLUTION

The concept of reusability leads us to propose a solution based on the CIBICO system, featuring modular, interlocking, and customizable elements that can generate a multitude of different configurations.

Esiete Studio is responsible for creating the graphic design, and the result consists of 6 modules and 3 arrows that the audience can interact with, suggesting colors and keywords for this edition of Design Week.