We are a transdisciplinary creative studio, specialised in eco-design strategies and sustainable solutions to promote the circular economy among the creative industries. We offer our know-how in research and innovation of biomaterials made in our laboratory using local resources and collaborating with social labour.

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We founded NAIFACTORY in 2010, formed by a team of architects, designers, producers and set designers. We have developed ephemeral architecture and scenography projects in Brazil and Europe for international fashion fairs, companies in the children’s and health sector, music festivals and large events for the city councils of São Paulo and Barcelona.

In 2020 NAIFACTORY LAB was born with the aim of researching in the field of biomaterials to apply to our own projects and thus reduce the generation of waste after events.

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The team

Silvana Catazine

CEO & Creative Director

“I am a designer trained in graphic design in Recife, Brazil and I believe in more elegant, effective and creative solutions for the circular economy. I have worked in different sectors of communication, art and design, such as graphic, editorial, marketing, multimedia, video art, art installations and ephemeral scenography. Currently, what interests me is working to promote the circular economy through the development of new sustainable materials from waste, creating eco-design projects”.

Josean Vilar

CEO & Creative Director
“Since I studied architecture and landscaping in Valencia and Barcelona, I have been interested in the transversality between disciplines and I have looked for different sources with which to feed my creativity. Recently, from our studio-laboratory, I am focused on the intersection between science and design to find new paths that facilitate the transition towards a circular economy and lead to the construction of a more just, supportive and sustainable society.”

The collaborators

Toni Parera Buxeres

Industrial designer - Business developer

“Industrial designer from the University of Elisava and postgraduate in project management at the UPC. With 20 years of experience in the conceptualisation and manufacture of products in various sectors. I have been mananging the INNOU studio for 10 years. Currently I have “recycled” in training in Circular Economy, sustainable product design. I have been trained at IESE in the postgraduate course “driving innovation, from the idea to the launch” and at Esade in Strategic Innovation. Part-time I teach at Elisava, IED, Fundació CIM and Esade teaching product conceptualisation and development”.

Awards

 2023 Special mention Barcelona AGENDA 2030 to the BEST INITIATIVE IMPULSED BY A COMPANY.
2022 ECODESIGN Conama Jury Award (National Environmental Congress).
2022 Naifactory Lab has been the startup chosen to represent the city of Barcelona in the contest “Alcades y alcadesas por la innovación” of Red Impulso (Ministry of Science and Innovation).
2021 CIBICO Microproject winner of the grants of La Ciutat Proactiva, of BIT Habitat Barcelona.
2021 Starts PRIZE – as a member of the Remix el Barrio collective – European Commission Grand Prize recognizing innovation in technology, industry and society stimulated by the arts.
2021 “Pits Awards” at the crQlr Awards in Japan, an award for projects and ideas that design the circular economy around the world.
2020 Finalist CREAMEDIA of Barcelona Activa.

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