Design that returns to nature
Naif Lab was born from a personal and professional transformation.
After more than 20 years working in design -and 15 dedicated to ephemeral spaces- we spent a season on a beach in Brazil where nature filled everything: dolphins on the shore, calm light… and, even so, waste arriving daily.
That contradiction made us ask the question that changed our course:
how can design create beauty without generating waste?
We decided to return to Barcelona and started researching new materials from organic waste. What started as an intimate search became Naif Lab, a studio that is also a material design laboratory where we create resistant, expressive and compostable circular biomaterials at the end of their useful life.
Today we accompany brands, cultural institutions and interior designers who are looking for more responsible material solutions. We have collaborated with Mango, IKEA, Barcelona City Hall, São Paulo City Hall, museums and studios that want to explore a new language where sustainability, design and emotion work together.
We believe in materials that tell stories and in design that gives value back to nature.
And if your project needs a new starting point, we are here to create it with you.
The team

Silvana Catazine
CEO & Creative Director
“I am a designer trained in graphic design in Recife, Brazil and I believe in more elegant, effective and creative solutions for the circular economy. I have worked in different sectors of communication, art and design, such as graphic, editorial, marketing, multimedia, video art, art installations and ephemeral scenography. Currently, what interests me is working to promote the circular economy through the development of new sustainable materials from waste, creating eco-design projects”.

Josean Vilar
CEO & Creative Director
The collaborators

Toni Parera Buxeres
Industrial designer - Business developer
“Industrial designer from the University of Elisava and postgraduate in project management at the UPC. With 20 years of experience in the conceptualisation and manufacture of products in various sectors. I have been mananging the INNOU studio for 10 years. Currently I have “recycled” in training in Circular Economy, sustainable product design. I have been trained at IESE in the postgraduate course “driving innovation, from the idea to the launch” and at Esade in Strategic Innovation. Part-time I teach at Elisava, IED, Fundació CIM and Esade teaching product conceptualisation and development”.
Acknowledgments
2023 Special Mention Barcelona AGENDA 2030 to the BEST INITIATIVE IMPULSED BY A COMPANY.
2022 Jury Award ECODESIGN Conama (National Environmental Congress)
2022 Naifactory Lab has been the startup chosen to represent the city of Barcelona in the contest “Alcades y alcadesas por la innovación” of Red Impulso (Ministry of Science and Innovation)
2021 CIBICO Microproject winner of the grants of La Ciutat Proactiva, of BIT Habitat Barcelona.
2021 Starts PRIZE – as a member of the Remix el Barrio collective – European Commission Grand Prize recognizing innovation in technology, industry and society stimulated by the arts.
2021 “Pits Awards” at the crQlr Awards in Japan, an award for projects and ideas that design the circular economy around the world.
2020 Finalist CREAMEDIA of Barcelona Activa.
