THE CHALLENGE
BIT HABITAT, the Urban Innovation Office of the Barcelona City Council, has tasked us with designing a corporeal element for the Barcelona Innova Week 2023 event. The goal is for this piece to serve as a means of communicating the event, welcoming attendees, and being reusable for future editions.
THE SOLUTION
The concept of reusability leads us to propose a solution based on the CIBICO system, featuring modular, interlocking, and customizable elements that can generate a multitude of different configurations.
Esiete Studio is responsible for creating the graphic design, and the result consists of 6 modules and 3 arrows that the audience can interact with, suggesting colors and keywords for this edition of Design Week.
![](https://naifactorylab.com/wp-content/uploads/2024/01/naifactorylab-innova-week-barcelona-cibico10-683x1024.jpg)
![](https://naifactorylab.com/wp-content/uploads/2024/01/naifactorylab-innova-week-barcelona-cibico9-1024x683.jpg)
![](https://naifactorylab.com/wp-content/uploads/2024/01/naifactorylab-innova-week-barcelona-cibico12-1024x683.jpg)
![](https://naifactorylab.com/wp-content/uploads/2024/01/naifactorylab-innova-week-barcelona-cibico1-1024x759.jpg)
![](https://naifactorylab.com/wp-content/uploads/2024/01/naifactorylab-innova-week-barcelona-cibico4-1024x1015.jpg)
![](https://naifactorylab.com/wp-content/uploads/2024/01/naifactorylab-innova-week-barcelona-cibico5-1024x697.jpg)