{"id":247771,"date":"2024-10-16T14:22:00","date_gmt":"2024-10-16T12:22:00","guid":{"rendered":"https:\/\/naifactorylab.com\/project\/ikea-sustainable-podiums-in-vallecas-store\/"},"modified":"2025-11-19T09:23:58","modified_gmt":"2025-11-19T08:23:58","slug":"ikea-sustainable-podiums-in-vallecas-store","status":"publish","type":"project","link":"https:\/\/naifactorylab.com\/en\/project\/ikea-sustainable-podiums-in-vallecas-store\/","title":{"rendered":"IKEA &#8211; Sustainable podiums in Vallecas store"},"content":{"rendered":"\n<p><\/p>\n\n<p><strong>CONTEXT<\/strong><br\/> IKEA was looking to incorporate new sustainable display resources to highlight products related to conscious living in the home.<br\/>The goal was to design a modular system that would reflect its environmental commitment and could be easily replicated in other stores.<\/p>\n\n<p><strong>CHALLENGE<\/strong><br\/>To develop a functional and aesthetic solution, using organic materials and low-impact processes, which also integrates the waste generated by the store.<\/p>\n\n<p><strong><strong>THE SOLUTION<\/strong><\/strong><br\/>We designed a series of <strong>modular podiums<\/strong> made of <strong>solid beech wood<\/strong> and filled with our biomaterial <strong><a href=\"http:\/\/www.cibico.barcelona\" data-type=\"link\" data-id=\"www.cibico.barcelona\">CIBICO\u00ae<\/a><\/strong>created from natural ingredients and pigmented with leftover tea from the establishment&#8217;s own canteen.<\/p>\n\n<p>Each module is made up of two frames assembled with <strong>magnets<\/strong>, which allows the pieces to be opened or closed to introduce interior light or facilitate their transport and reuse.<br\/>Laser engraving replaces the use of inks, generating messages and textures with an organic and durable visual language.<\/p>\n\n<p><strong>VALUE GENERATED<\/strong><\/p>\n\n<p>The project offered IKEA a <strong>circular, aesthetic and reproducible solution<\/strong> capable of connecting the sustainability of its products with the spatial communication of the brand.<br\/>An intervention that demonstrates how material design can amplify the message of sustainability without the need for words.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VIDEO TEASER IKEA NAIFACTORY LAB\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5eCaBvkG3BU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_02-1024x768.jpg\" alt=\"\" class=\"wp-image-247081\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_02-1024x768.jpg 1024w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_02-980x735.jpg 980w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_02-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_03-1024x768.jpg\" alt=\"\" class=\"wp-image-247083\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_03-1024x768.jpg 1024w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_03-980x735.jpg 980w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_03-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.23-1-768x1024.jpg\" alt=\"\" class=\"wp-image-247077\"\/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.23-2-768x1024.jpg\" alt=\"\" class=\"wp-image-247075\"\/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.22-768x1024.jpg\" alt=\"\" class=\"wp-image-247079\"\/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.23b-1024x683.jpg\" alt=\"\" class=\"wp-image-247073\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.23b-1024x683.jpg 1024w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.23b-980x653.jpg 980w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-07-26-at-11.57.23b-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_01-1024x768.jpg\" alt=\"\" class=\"wp-image-247071\" style=\"width:823px;height:auto\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_01-1024x768.jpg 1024w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_01-980x735.jpg 980w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_01-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"458\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_06.jpg\" alt=\"\" class=\"wp-image-247316\" style=\"width:823px;height:auto\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_06.jpg 720w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_06-480x305.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"822\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_05.jpg\" alt=\"\" class=\"wp-image-247318\" style=\"width:823px;height:auto\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_05.jpg 720w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/10\/naifactorylab_ikea_05-480x548.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>CONTEXT IKEA was looking to incorporate new sustainable display resources to highlight products related to conscious living in the home.The goal was to design a modular system that would reflect its environmental commitment and could be easily replicated in other stores. CHALLENGETo develop a functional and aesthetic solution, using organic materials and low-impact processes, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":247070,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[55,45,51,61],"project_tag":[],"class_list":["post-247771","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cibico-circular-biomaterial-communication","project_category-design-of-products","project_category-diseno-de-biomateriales-en","project_category-projects"],"_links":{"self":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project\/247771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/comments?post=247771"}],"version-history":[{"count":1,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project\/247771\/revisions"}],"predecessor-version":[{"id":247772,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project\/247771\/revisions\/247772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/media\/247070"}],"wp:attachment":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/media?parent=247771"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project_category?post=247771"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project_tag?post=247771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}