{"id":247364,"date":"2024-11-16T18:15:37","date_gmt":"2024-11-16T17:15:37","guid":{"rendered":"https:\/\/naifactorylab.com\/project\/totems-blend\/"},"modified":"2025-11-19T09:45:00","modified_gmt":"2025-11-19T08:45:00","slug":"totems-blend","status":"publish","type":"project","link":"https:\/\/naifactorylab.com\/en\/project\/totems-blend\/","title":{"rendered":"Totems Blend"},"content":{"rendered":"\n<p><strong>Context<\/strong><\/p>\n\n<p>For its first edition, the <strong>Blend BCN Festival<\/strong> sought to incorporate sustainable actions that reflected its commitment to responsible innovation. They contacted us to design the interior signage for the event. <\/p>\n\n<p><strong>Challenge<\/strong><\/p>\n\n<p>To create a visual communication system coherent with the festival&#8217;s graphic identity, using 100% natural materials and processes with a low ecological footprint, without renouncing the visual expressiveness of contemporary design.<\/p>\n\n<p><strong>The solution<\/strong><\/p>\n\n<p>Based on the graphic image provided, we developed a <strong>new production technique for the CIBICO\u00ae biomaterial<\/strong>, mixing the colors of its palette in an organic way.<br\/>The result was <strong>unique and vibrant pieces<\/strong> that captured the spirit of the festival and visually integrated with its identity.<br\/>The modular system allowed us to engrave the information directly on the surfaces, avoiding the use of inks and ensuring its <strong>reuse in future editions<\/strong>.<\/p>\n\n<p><strong>Value generated<\/strong><\/p>\n\n<p>The intervention turned the signage into an active part of the visual experience of the event, demonstrating that sustainability can also be a contemporary graphic language.<\/p>\n\n<p>BLEND TOTEMS<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"vieo blend f\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/zzhYGERKpEI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"960\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-03-1.jpg\" alt=\"\" class=\"wp-image-247303\" style=\"width:823px;height:auto\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-03-1.jpg 720w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-03-1-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-04.jpg\" alt=\"\" class=\"wp-image-247291\" style=\"width:823px;height:auto\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-04.jpg 720w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-04-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"960\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-01.jpg\" alt=\"\" class=\"wp-image-247285\" style=\"width:823px;height:auto\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-01.jpg 720w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-01-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"960\" src=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-02-1.jpg\" alt=\"\" class=\"wp-image-247305\" srcset=\"https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-02-1.jpg 720w, https:\/\/naifactorylab.com\/wp-content\/uploads\/2024\/11\/naifactory-lab-blend-barcelona-02-1-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Context For its first edition, the Blend BCN Festival sought to incorporate sustainable actions that reflected its commitment to responsible innovation. They contacted us to design the interior signage for the event. Challenge To create a visual communication system coherent with the festival&#8217;s graphic identity, using 100% natural materials and processes with a low ecological [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":247286,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[55,44],"project_tag":[],"class_list":["post-247364","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cibico-circular-biomaterial-communication","project_category-communication"],"_links":{"self":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project\/247364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/comments?post=247364"}],"version-history":[{"count":4,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project\/247364\/revisions"}],"predecessor-version":[{"id":247789,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project\/247364\/revisions\/247789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/media\/247286"}],"wp:attachment":[{"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/media?parent=247364"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project_category?post=247364"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/naifactorylab.com\/en\/wp-json\/wp\/v2\/project_tag?post=247364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}