{"id":245665,"date":"2022-09-11T12:37:05","date_gmt":"2022-09-11T10:37:05","guid":{"rendered":"https:\/\/naifactorylab.com\/about-us\/"},"modified":"2025-12-05T12:34:09","modified_gmt":"2025-12-05T11:34:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/naifactorylab.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.18.0&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;140px||140px||true|false&#8221; custom_padding_tablet=&#8221;140px||140px||true|false&#8221; custom_padding_phone=&#8221;70px||70px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; header_2_font=&#8221;IBM Plex Sans||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-128px||||false|false&#8221; custom_margin_phone=&#8221;-122px|||40px|false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 data-start=\"356\" data-end=\"391\"><em data-start=\"360\" data-end=\"391\">Design that returns to nature<\/em><\/h3>\n<p data-start=\"393\" data-end=\"701\">Naif Lab was born from a personal and professional transformation.<br data-start=\"452\" data-end=\"455\">After more than 20 years working in design -and 15 dedicated to ephemeral spaces- we spent a season on a beach in Brazil where nature filled everything: dolphins on the shore, calm light&#8230; and, even so, waste arriving daily.<\/p>\n<p data-start=\"703\" data-end=\"840\">That contradiction made us ask the question that changed our course:<br data-start=\"776\" data-end=\"779\"><strong data-start=\"779\" data-end=\"840\">how can design create beauty without generating waste?<\/strong><\/p>\n<p data-start=\"842\" data-end=\"1179\">We decided to return to Barcelona and started researching new materials from organic waste. What started as an intimate search became <strong data-start=\"1002\" data-end=\"1014\">Naif Lab<\/strong>, a studio that is also a material design laboratory where we create resistant, expressive and compostable circular biomaterials at the end of their useful life. <\/p>\n<p data-start=\"1181\" data-end=\"1509\">Today we accompany brands, cultural institutions and interior designers who are looking for more responsible material solutions. We have collaborated with <strong data-start=\"1320\" data-end=\"1395\">Mango, IKEA, Barcelona City Hall, S\u00e3o Paulo City Hall<\/strong>, museums and studios that want to explore a new language where sustainability, design and emotion work together. <\/p>\n<p data-start=\"1511\" data-end=\"1699\">We believe in materials that tell stories and in design that gives value back to nature.<br data-start=\"1609\" data-end=\"1612\">And if your project needs a new starting point, we are here to create it with you.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/naifactorylab.com\/en\/proyectos-2\/&#8221; button_text=&#8221;Explore projects&#8221; _builder_version=&#8221;4.18.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;rgba(56,56,56,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#383838&#8243; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;0px&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/naifactorylab.com\/wp-content\/uploads\/2022\/10\/silvana-catazine-naifactory-lab.jpg&#8221; title_text=&#8221;silvana-catazine-naifactory-lab&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;IBM Plex Sans|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.1em&#8221; header_3_font=&#8221;IBM Plex Sans|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px||0px||false|true&#8221; custom_margin_tablet=&#8221;-17px||||false|false&#8221; custom_margin_phone=&#8221;-17px||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; 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body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-10px||20px|0px|false|false&#8221; custom_padding=&#8221;10px|0px|10px|0px|true|true&#8221; custom_padding_tablet=&#8221;||||false|true&#8221; custom_padding_phone=&#8221;||||false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;16px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_last_edited=&#8221;off|desktop&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#4D4D4F&#8221; border_color_bottom=&#8221;#4D4D4F&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text_color__hover_enabled=&#8221;off|desktop&#8221; title_text_color__hover=&#8221;#5CBAA7&#8243;]<\/p>\n<p>&#8220;I am a designer trained in graphic design in Recife, Brazil and I believe in more elegant, effective and creative solutions for the circular economy. I have worked in different sectors of communication, art and design, such as graphic, editorial, marketing, multimedia, video art, art installations and ephemeral scenography. Currently, what interests me is working to promote the circular economy through the development of new sustainable materials from waste, creating eco-design projects&#8221;.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/naifactorylab.com\/wp-content\/uploads\/2022\/10\/josean-vilar-naifactory-lab.jpg&#8221; title_text=&#8221;josean-vilar-naifactory-lab&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;IBM Plex Sans|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.1em&#8221; header_3_font=&#8221;IBM Plex Sans|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px||0px||false|true&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_bottom=&#8221;#000000&#8243; text_text_align=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Josean Vilar<\/h3>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;CEO &amp; Creative Director&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#xf067;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;14px&#8221; open_icon_color=&#8221;#FFFFFF&#8221; open_toggle_icon=&#8221;&#xf068;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;20px&#8221; _builder_version=&#8221;4.18.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;IBM Plex Sans|300|||||||&#8221; title_font_size=&#8221;13px&#8221; title_line_height=&#8221;1.2em&#8221; body_font=&#8221;IBM Plex Sans|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-10px||20px|0px|false|false&#8221; custom_padding=&#8221;10px|0px|10px|0px|true|true&#8221; custom_padding_tablet=&#8221;||||false|true&#8221; custom_padding_phone=&#8221;||||false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;16px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#4D4D4F&#8221; border_color_bottom=&#8221;#4D4D4F&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text_color__hover_enabled=&#8221;off|desktop&#8221; title_text_color__hover=&#8221;#5CBAA7&#8243;]\u201cSince I studied architecture and landscaping in Valencia and Barcelona, I have been interested in the transversality between disciplines and I have looked for different sources with which to feed my creativity. Recently, from our studio-laboratory, I am focused on the intersection between science and design to find new paths that facilitate the transition towards a circular economy and lead to the construction of a more just, supportive and sustainable society.\u201d[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; 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_module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;IBM Plex Sans|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.1em&#8221; header_3_font=&#8221;IBM Plex Sans|700|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px||0px||false|true&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_bottom=&#8221;#000000&#8243; text_text_align=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Toni Parera Buxeres <\/h3>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Industrial designer &#8211; Business developer&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#xf067;||fa||900&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;14px&#8221; open_icon_color=&#8221;#FFFFFF&#8221; open_toggle_icon=&#8221;&#xf068;||fa||900&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;20px&#8221; _builder_version=&#8221;4.18.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;IBM Plex Sans|300|||||||&#8221; title_font_size=&#8221;13px&#8221; title_line_height=&#8221;1.2em&#8221; body_font=&#8221;IBM Plex Sans|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-10px||20px|0px|false|false&#8221; custom_padding=&#8221;10px|0px|10px|0px|true|true&#8221; custom_padding_tablet=&#8221;||||false|true&#8221; custom_padding_phone=&#8221;||||false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;16px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#4D4D4F&#8221; border_color_bottom=&#8221;#4D4D4F&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text_color__hover_enabled=&#8221;off|desktop&#8221; title_text_color__hover=&#8221;#5CBAA7&#8243;]<\/p>\n<p>&#8220;Industrial designer from the University of Elisava and postgraduate in project management at the UPC. With 20 years of experience in the conceptualisation and manufacture of products in various sectors. I have been mananging the <a href=\"http:\/\/www.innou.eu\">INNOU<\/a> studio for 10 years. Currently I have &#8220;recycled&#8221; in training in Circular Economy, sustainable product design. I have been trained at IESE in the postgraduate course &#8220;driving innovation, from the idea to the launch&#8221; and at Esade in Strategic Innovation. Part-time I teach at Elisava, IED, Fundaci\u00f3 CIM and Esade teaching product conceptualisation and development&#8221;.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Acknowledgments&#8221; image_icon_width=&#8221;40px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;6e712727-0993-4f47-a922-0032e4c3d8f6&#8243; header_font=&#8221;IBM Plex Sans||||||||&#8221; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;IBM Plex Sans||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;off|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;13px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>2023 Special Mention Barcelona AGENDA 2030 to the BEST INITIATIVE IMPULSED BY A COMPANY.<\/p>\n<p>2022 Jury Award ECODESIGN Conama (National Environmental Congress)<br \/>2022 Naifactory Lab has been the startup chosen to represent the city of Barcelona in the contest &#8220;Alcades y alcadesas por la innovaci\u00f3n&#8221; of Red Impulso (Ministry of Science and Innovation)<br \/>2021 CIBICO Microproject winner of the grants of La Ciutat Proactiva, of BIT Habitat Barcelona.<br \/>2021 Starts PRIZE &#8211; as a member of the Remix el Barrio collective &#8211; European Commission Grand Prize recognizing innovation in technology, industry and society stimulated by the arts.<br \/>2021 &#8220;Pits Awards&#8221; at the crQlr Awards in Japan, an award for projects and ideas that design the circular economy around the world.<br \/>2020 Finalist CREAMEDIA of Barcelona Activa.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; 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